Music Lingua provides high-quality logos to use in advertising, and marketing studies tell us that a customer needs to see a logo 12 times to immediately recognize it, so be sure to plaster your community with this amazing logo!
In addition to using the logo on your marketing materials (brochures, flyers, etc.), consider making magnets for your cars. Your vehicle is an excellent mode of free advertising, especially if you tend to go where other parents go. Strategically park your vehicle where it will have the most visibility, even if it means walking a bit further to your destination. Your community will soon recognize the driver as the Music Lingua teacher too – just be sure to be a polite driver! 😉
The logos make great stickers to hand out at the end of a free class or during a school expo. Kids love stickers and make great walking billboards for your program! You can have them printed or print them yourself. I use the round Avery 8293 labels.
You may also want to consider purchasing yard signs with the logo, your number or website with “French/Spanish/German for Kids!” Place them around schools, preschools, popular toy stores or anywhere there are children or children’s events. Pay attention to locations where signs stay put. Many communities and businesses are quick to pull up these types of signs, but eventually, you will find the spots where they remain for a good amount of time. I consider it the cost of doing business when one disappears, but it’s still much cheaper than placing an ad in the paper. I strategically place signs around the language school at the beginning of the year when families are looking for activities, knowing that it will only be there until the school mows the grass again.
Local print stores are a great place to visit and talk about what products will help build your visibility in the community. I like Vista Print where you can save money by creating the designs yourself. I have used them for my printing needs for many years with great success.
What has worked for you in your community? Please add your comments and questions below!
